Privacy Policy

Effective date: 01 January 2025 • Last updated: 01 January 2025

1) Who we are

Shared Balance Hub (“we”, “us”, “our”) publishes practical guidance for visual artists.

Legal entity and contact: Shared Balance Hub, 38 Cooper Crescent, Port Zach, DY2 9EU, United Kingdom. Email: [email protected] • Phone: +44 0406 696657.

For the purposes of UK/EU data protection laws, we are the data controller of personal data processed via this website.

2) What we collect

• Contact data: name, email, and message content you provide via the contact form.
• Usage data: pages viewed, links clicked, referring URLs, device and browser information, approximate location (city/country), session duration.
• Cookies and similar technologies: identifiers that help us remember preferences and measure analytics. See “Cookies” below.
• Marketing preferences: your opt-in/opt-out selections for analytics or personalization in our cookie banner.

3) Sources

We collect data directly from you (forms) and automatically via cookies, pixels, and analytics tools when you browse our site.

4) Legal bases for processing (UK/EU)

• Legitimate interests: running, securing, and improving our website; preventing fraud; understanding readership (usage analytics).
• Consent: placing non-essential cookies (analytics/personalization) and sending certain marketing communications where applicable.
• Contract: responding to enquiries you submit that may lead to a collaboration or service.
• Legal obligations: responding to lawful requests from authorities or complying with applicable regulations.

5) How we use your information

• Provide and maintain the website and its features.
• Respond to enquiries and provide support.
• Monitor performance, debug issues, and improve content relevance.
• Measure traffic and understand audience engagement.
• Protect our services and users from abuse, spam, and security risks.

6) Cookies and similar technologies

We use cookies for functionality and analytics. Our cookie bar lets you accept, decline, or customize non-essential cookies at any time. You can also manage cookies through your browser settings. Disabling cookies may affect site functionality.

• Strictly necessary cookies: essential for site operation (e.g., cookie preference storage).
• Analytics cookies: help us understand traffic and engagement.
• Personalization cookies: enhance content where enabled.

7) Analytics and advertising

We use Google Analytics (GA4) to collect aggregated usage data, and the Meta (Facebook) Pixel for measurement. These tools may set cookies or read device identifiers. Data may be processed on servers outside your country (including the US). Where required, we obtain your consent before activating these tools.

• Google Analytics: see How Google uses information and opt-out options.
• Meta Pixel: see Meta Privacy Policy and Ads Preferences in your Meta account.

8) Disclosures and sharing

• Service providers: trusted vendors providing hosting, analytics, security, and other operational services, bound by confidentiality and data protection obligations.
• Legal and safety: when required by law or to protect rights, safety, or property.
• Business changes: in a merger, acquisition, or asset transfer, data may be transferred under the same privacy commitments.

9) International transfers

Where personal data is transferred outside the UK/EU, we rely on appropriate safeguards (e.g., adequacy decisions or standard contractual clauses) to protect your data.

10) Retention

We keep personal data only for as long as necessary for the purposes described above, and to meet legal, accounting, or reporting requirements. Typical retention periods:

• Contact enquiries: up to 24 months from last interaction, unless we need to retain longer for legal reasons.
• Cookie preferences: up to 12 months.
• Aggregated analytics: retained in accordance with provider defaults or our configured windows.

11) Your rights

Depending on your location (e.g., UK/EU), you may have rights to:

• Access, correct, or delete your personal data.
• Object to or restrict certain processing.
• Withdraw consent where processing is based on consent.
• Portability of data you provided to us.
• Lodge a complaint with your supervisory authority (e.g., ICO in the UK).

To exercise rights, contact [email protected]. We may need to verify your identity before responding.

12) Security

We apply administrative, technical, and organizational measures appropriate to the risk (such as access controls and encryption in transit). No online system is perfectly secure; please share only information you are comfortable transmitting.

13) Children

Our site is intended for adults. We do not knowingly collect personal data from children under 13 (or a higher age of digital consent in your country). If you believe a child has provided data, contact us to remove it.

14) Third‑party links

Our content may link to external sites we do not control. Review their privacy notices; we are not responsible for their practices.

15) Changes to this policy

We may update this policy from time to time. We will post the updated version with a revised “Last updated” date. Material changes may be highlighted on the site.

16) Contact

Email: [email protected] • Phone: +44 0406 696657 • Address: 38 Cooper Crescent, Port Zach, DY2 9EU, UK.